Similarity: Repeating colors, shapes, values, textures, or lines creates a visual relationship between elements, called correspondence.Unity helps to hold the image together both image wise and message wise.If there is no unity than the main message of the design may be lost or miss the targeted audience.Establishing and maintaining a consistency throughout your printed piece is essential to the success of your design.What is it?Īll of the design elements (images, fonts) are consistent with each other in shape, style and colour and consistent with the overall message of the image and from a commercial point of view, its target market. A unified work of art represents first a whole, then the sum of its parts. Unity is a measure of how the elements of a page seem to fit together - to belong together. Source: Design Basics for Creative Results by Bryan L. The symbol is enough to identify the store. It is interesting that the Target nameplate does not exist anywhere on the ads. Not only are the headlines clever but the type is tastefully applied to the ad. Too olften, the tendency is to take our assignments so seriously that we forget the value of whimsy and entertaining design in making customers feel good about the products we are endeavoring to sell.Īnother nice feature of these ads is the treatment of the type. The design is fresh and attention-getting.Īs simple as the idea is-combining related objects with images of the products the ads feature-it is sure to get noticed because it is also playful. This particular campaign for Target works quite well in this way. Creating unity is a form of branding: you must establish a look and attitude that are recognizable even before the content of the ad is read. Nowhere is unity more important than in an an campaign. Source: Elements and Principles of Design: Student Guide with Activities, published by Crystal Productions Unity in Graphic Design
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In this one, the swirling brush strokes and dominance of cool colors tends to unify the surface and create the feeling that everything belongs together. Van Gogh was concerned with the unity of his paintings.
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When all the elements in a work look as though they belong together, the artist has achieved unity. Unity provides the cohesive quailty that makes an artwork feel complete and finished. Visual unity is one of the most important aspects of well-developed art and is planned by the artist.